The client
Magnit is a global workforce management company. To introduce its refreshed brand, MagnitGlobal, to employees, the company needed a video to open its launch celebration. I produced it in partnership with a marketing agency.
The challenge
A brand launch is a big moment for a company’s people. The script and visual style were already defined, moving from Magnit’s 35-year foundation through its BOLD values to the rallying line “United Team, Ignited Vision, Inspired Future,” before revealing the new logo. The video needed to make that story feel exciting in a room full of employees and make the new brand feel like something worth celebrating.
The solution
With the script and style in place, my focus was the motion itself, and I created the video’s animation language from scratch. The concept is mirror images and reflections. Magnit’s circle brand element appears as a reflection of itself, then seems to split apart as it enters the frame.
That idea runs through the entire piece. Each transition and screen is built around reflection and division, so the video’s motion follows a single, consistent visual logic. The kinetic typography, animated in After Effects, carries the script with energy and pacing that build toward the final reveal of the new logo. The motion reinforces the brand’s message of unity and forward momentum, with parts coming together to form a whole.
The result
The video opened Magnit’s employee launch event, giving the new brand a polished, high-energy introduction and giving employees a moment to rally behind. It’s one of my favorite pieces, a good example of how a thoughtful animation concept can turn a script into an experience.
Launching a new brand?
Whether it’s a rebrand, a company milestone, or an event opener, UpTime Web Services creates motion design that makes the moment memorable. I work with businesses in Greeley, Loveland, and Eaton. Request a quote and let’s talk.
