The client
WorkLLama is a branded talent community platform for staffing firms, with features like AI chat, social referrals, and analytics that help recruiters engage candidates. I produced this video in partnership with a marketing agency.
The challenge
WorkLLama’s brand centers on a llama mascot who takes on different personas to represent different parts of the platform. The character designs were provided. My job was to bring them to life in a booth video for a March 2020 tradeshow.
A tradeshow booth is a tough room. Attendees are walking past dozens of competitors, and a video has only a few seconds to catch their eye. The mascot was WorkLLama’s biggest advantage, but only if it felt like a real character instead of a static illustration.
The solution
I animated the video in After Effects, treating each version of the llama as its own character with its own way of moving. The robot llama moves with stiff, mechanical precision. The superhero llama gets a flowing, billowing cape. Giving each persona distinct motion made the mascot feel alive and gave every feature its own personality.
The llama guides viewers through recruiting stats and WorkLLama’s key features, turning a software walkthrough into a character-driven story. Along the way, the mascot’s personality keeps the pace light and the brand memorable, so passersby have a reason to stop, watch, and step into the booth.
The result
The video was completed and ready for the booth, but the tradeshow was canceled in March 2020 due to COVID-19, and the video never aired. It remains one of my favorite examples of character animation, showing how motion can turn a brand mascot into a personality people remember.
Have a mascot that deserves more than a static logo?
UpTime Web Services brings characters and mascots to life with animation that gives your brand real personality. I work with businesses in Greeley, Loveland, and Garden City. Request a quote and let’s talk.
