The client
Savo is a narrative intelligence platform that helps companies understand their employees through conversation instead of surveys. I produced this launch video in partnership with a marketing agency.
The challenge
Savo’s value is a big idea: surveys give leaders numbers, while conversations give them the real story. The video had to make that difference clear quickly, introduce a new product with confidence, and feel as modern as the technology behind it. The script and brand assets were provided. My job was to turn them into motion.
The solution
I animated the video in After Effects, combining 3D product shots with kinetic typography. The 3D elements give the product a tangible, premium presence on screen, moving and rotating through space instead of sitting flat. The type drives the story forward, building to the core message: stop guessing, start knowing.
Savo’s signature red runs through every scene, making the video instantly recognizable as part of the brand. The pacing balances energy with clarity, so the concept is easy to follow even for viewers seeing Savo for the first time.
About this version
This is my original cut of the video. The client later rewrote the script, and the final deliverable took a different direction. I’m showing this version because it’s the stronger piece of motion design and a better example of what I can do with 3D and type.
Launching a product?
UpTime Web Services creates launch videos and motion graphics that make new products feel polished from day one. I work with businesses in Greeley, Fort Collins, and Loveland, and with tech companies nationwide. Request a quote and let’s talk.
