The client
VOLT was an IT staffing agency, now known as Innova Solutions. I produced this post in partnership with a marketing agency as part of an ongoing series of social media content.
The challenge
VOLT kept its social channels active with frequent posts about job listings and hiring, and it marked every holiday with a custom graphic. Holiday posts give a staffing brand a chance to show personality between hiring announcements, but they have to feel on-brand, not generic. For Earth Day, I had a blank slate: no concept and no assets.
The solution
I created this post from start to finish, from the concept and illustration through the animation. The centerpiece is a globe I illustrated, with each continent in one of VOLT’s brand colors. As it spins, the planet itself becomes a brand graphic, so the post celebrates Earth Day and reinforces VOLT’s identity at the same time. A curved “Happy Earth Day” wraps around the globe to frame it.
I animated the post in After Effects as a seamless loop in a square format built for social feeds. The spin keeps the eye moving, and the loop lets the post play continuously without a jarring restart.
The result
VOLT had a polished, original Earth Day post that fit naturally alongside its hiring content. It was one of many custom holiday graphics I created for the brand’s social channels.
Want social content that shows your brand’s personality?
UpTime Web Services creates animated holiday and social media posts that keep your channels fresh and on-brand. I work with businesses in Greeley, Fort Collins, and Eaton. Request a quote and let’s talk.
