The client
VOLT was an IT staffing agency, now known as Innova Solutions. I produced this post in partnership with a marketing agency as part of an ongoing series of holiday and social media content.
The challenge
Between posts about job openings and hiring, VOLT marked every holiday with a custom graphic to give its feed some personality. For Halloween, the ghost characters were provided. My job was to bring them to life and turn a set of static illustrations into a short, fun story that would stand out in a busy feed.
The solution
I animated the post in After Effects, building a quick story around the characters. VOLT’s brand-colored ghosts head out trick-or-treating, get a scare at the door, and end up chasing each other across the screen around the VOLT logo. The ghosts carry the brand colors throughout, and the chase ends on the logo, so the fun always leads back to VOLT.
Timing is everything in a post this short. I paced the gags so each beat lands quickly, then built the chase into a loop in a square format made for social feeds.
The result
VOLT had a playful Halloween post that showed the brand’s personality and gave followers a reason to stop scrolling. It was one of many custom holiday posts I animated for VOLT’s social channels.
Have artwork that could come to life?
UpTime Web Services can turn your existing illustrations, characters, and brand graphics into animated posts for social media. I work with businesses in Greeley, Windsor, and Garden City. Request a quote and let’s talk.
