The client
Rallo’s Cleaning is an exterior home cleaning company based in Berthoud, Colorado. They specialize in window cleaning and also offer power washing for siding. The owner came to me through a local referral.
The challenge
Like many small service businesses in Northern Colorado, Rallo’s Cleaning grows mostly through word of mouth. Their best advertising is the work truck parked in a neighbor’s driveway. The old brand wasn’t doing that job. They needed a logo bold enough to be recognized at a glance and memorable enough that a neighbor would remember the name later.
The solution
I designed a logo that shows exactly what the company does: a row of homes paired with water droplets, signaling homes cleaned from the outside. The concept is simple, so it reads instantly on a truck door, a yard sign, or a business card, even from across the street.
Along with the logo, I developed a brand color palette and selected a typeface to keep everything consistent. I then carried the new identity onto business cards so the crew has something polished to hand customers on the job.
The result
Rallo’s Cleaning now has a bold, professional brand that works as hard as its crew, turning every job site into advertising for the next one. The owner was happy enough to come back when he started his next business, Scoop that Poop.
Does your logo work on your truck?
If your business runs on word of mouth, your brand needs to be recognizable at a glance. UpTime Web Services designs logos and brand identities for service businesses in Greeley, Loveland, and Windsor. Request a quote and let’s talk.
