The client
Scoop that Poop is a pet waste removal service serving Berthoud and the surrounding Northern Colorado area. It’s a new business from the owner of Rallo’s Cleaning, created as a companion service to reach more customers in the same neighborhoods. After a successful rebrand for Rallo’s, he came back to me to build the new brand from scratch.
The challenge
Pet waste removal is a crowded local market, and most competitors use nearly the same logo: a simple outline of a dog on a patch of grass. The owner wanted something that looked nothing like that. His main advertising would be his work truck, so the logo needed to catch a driver’s eye at a stop light and communicate the service instantly.
The solution
The owner came to me with the idea for a mascot, and I brought it to life. The final character is a grinning dog in a work shirt, scooper in hand, ready for the job. He’s friendly, memorable, and tells people exactly what the business does without a second glance.
Because the logo would mostly be seen large, printed on the side of a truck, I built in much more detail than a typical small-business logo. The extra texture and character reward a closer look and help the mascot stand out from the flat outlines competitors use. I also developed the brand colors and typeface to complete the identity.
The result
Scoop that Poop launched with a brand that stands apart from every competitor in the area, giving a new business a friendly face customers remember.
Need a logo that stands out from the competition?
If your competitors all look the same, your brand is your chance to be different. UpTime Web Services designs memorable logos and mascots for businesses in Greeley, Fort Collins, and Timnath. Request a quote and let’s talk.
